This range was launched to take the amazing plants of Africa to the rest of the world. You can access almost a quarter of the world’s plant species in South Africa alone and these plants produce some of the most powerful ingredients known. We harvest the plants from the wild – they are more active that way – Africa doesn’t tame well.
While the range was coming together, we realised that we would need to think very carefully about where the plants came from and how they were harvested. How could we use Baobab when the tree takes about 200 years to bear fruit in the wild?
It turned out that harvesting a wild tree’s fruit could be a really good thing for everyone – including the tree. The rural villagers could earn some much-needed income by harvesting and they would then attach value to the tree; so they would be less likely to use it for firewood or use the bark for weaving.
The other thing that we learnt is that there really are a lot of these trees out there. Africa is big and there is a lot of open bushveld. At present, these species are being utilised at a tiny percentage of what would be sustainable.
The surfactants – we chose not to use sulphated surfactants even though they would have kept the price down. They are really bad for skin and we don’t see how switching from Sodium Lauryl Sulphate to Sodium Coco Sulphate makes much difference. We’ve used glucosides and amino acid based surfactants that are far milder on skin and rapidly biodegradable.
Preservation – we investigated loads of options that would keep us 100% natural, but we strongly subscribe to the findings of the Human Microbiome Project. The microbes on our skin are really important for skin health, so let’s not disturb the natural balance. We opted for ethanol as a preservative – it’s volatile (so doesn’t stick around on the skin), it’s natural and it’s a perfect choice for sensitive skin. The perception in the past has been that ethanol is drying and strips the skin. This is true if it is at 50% in a toner, but this doesn’t really apply when it is used at relatively low concentrations with oils included to offset any possible stripping effect.
Hair care actives – these were really challenging. We were trying to match the instant feel of the silicones and quaterniums with purely natural ingredients and the feedback from test groups wasn’t good. After six months we stopped and stepped back from the problem. What do people want? We figured they’d want healthy hair. The best way to deliver on that is not to focus on instant feel. Normal brands strip the hair and then replace the natural oils with synthetics. We worked with very mild foaming agents that don’t strip away as much and then used plant oils to replace the natural oils on the hair. In short, we minimised the disturbance to the natural cycle. So, if you’re prepared to give the products a try for two weeks you should see great results; but don’t expect “thicker, fuller, smoother” hair instantly.
Emulsifiers – over the last ten years, we’ve honed our capacity to generate stable, low pH emulsions that are rapidly biodegradable and 100% natural. So our body lotions and conditioners are stabilised at pH 5 (the natural pH of skin) and are great for keeping the microbes on your skin and scalp in balance.
Fragrance – we’ve used whole essential oils and kept the number of oils to a minimum so that the risk of allergic reactions is reduced. We used two or three oils per product.
By using Africa Organics, you will experience the effectiveness of natural African ingredients without added preservatives, and the awareness that what helps you can also help heal Africa.
All our products are rapidly biodegradable; by using them you will be contributing to the health of your watercourses. We are also endorsed by Beauty Without Cruelty and the Vegan Society.
In the interests of healthier humans inhabiting a healthier Earth, we don’t use synthetic preservatives, synthetic fragrances or synthetic colourants in our products. We have also committed to not using parabens, petrochemicals, sulphated surfactants, animal products, ethoxylated or PEG ingredients, propylene glycol or any other ingredients red-flagged by BDIH and Ecocert standards.