Attach Value To Something & It Will Be Protected

Attach Value To Something & It Will Be Protected

We use a lot of wild-harvested plants in our products.

How do we know that we aren’t responsible for causing people to overharvest the species that we use? How do we know that we’re not going to be responsible for decimating wild populations of Baobab or Marula or Mongongo?

We were concerned enough, five years ago, to warrant some real introspection. The result was that we became an accredited partner of PhytoTrade Africa. They monitor the sustainability of wild harvested natural products in sub-Saharan Africa and they also make sure that the rural people that harvest the fruits are fairly and promptly paid.

It turns out that this is a pretty good way to preserve tree species. If people make money from a tree then they don’t cut it down for firewood.Attach Value To Something & It Will Be Protected