Ingredient Focus: Baobab
Potent anti-oxidant and prebiotic ingredient from the “Tree of Life” Baobab trees are found across equatorial Africa and can live for a thousand years. We harvest the fruit sustainably from the wild and we use an extract of the fruit to deliver prebiotics and anti-oxidants.
Baobab fruit has been shown to contain as many antioxidants as goji berries, more iron than red meat, more potassium than a banana and more magnesium than spinach. African people have treasured the baobab tree and its fruit for thousands of years calling it “The Tree of Life”. It is now well known as a “super-fruit” and is included in many cereals, smoothies, chocolate and many other products for its excellent health benefits. Applied to skin, baobab is a potent anti-oxidant that helps skin fight external aggressors and stay healthy. It is also a great prebiotic, which makes it perfect for sensitive skin.
Excellent Prebiotic: Baobab Fruit Powder is an excellent prebiotic and selectively feeds beneficial microbes living on the surface of the skin. Just like the gut, the skin contains many good bacteria that perform critical functions. Baobab is included in Africa Organics to boost these microbes for optimum skin function.
Protecting Biodiversity & Supporting Fair Trade Under the guidance of PhytoTrade Africa the Baobab Fruit Powder used in Africa Organics is sustainably harvested from the wild by rural communities. The community project that we support is in Limpopo - one of the poorest and most underdeveloped parts of South Africa and Venda. Households are often headed by women who support large extended families. Communities rely mostly on subsistence agriculture and social grants for their survival. Purchasing directly from these communities brings much needed economic benefit.
Phytotrade ensures that the community projects that harvest our raw materials from the wild are externally monitored to ensure sustainability. These projects have given Baobab trees a commercial value and the communities help to protect the trees instead of stripping them of bark or cutting them down for firewood.