African plants are exposed to some of the most brutal and harsh conditions in their wild environment. Extreme temperatures, water shortage followed by floods and many other extremes, all create an environment that is volatile and uncontrolled. Under these conditions, plants create exceptional coping mechanisms resulting in a higher potency of activity than a controlled and cultivated environment.
We also draw inspiration from plants natural coping mechanisms. For example, we use plants that have natural protection against UV and dehydration. We believe nature offers us all the solutions to our personal care concerns and we don’t see any need for the inclusion of chemicals.